Throughout history, women have been both worshiped and reviled when it comes to booze. Back then it was 50 times more common to see a woman wielding a stethoscope than a shaker. That’s 0.3 percent of the 55,807 bartenders working in America at the time.
But at the same time there were only 147 American women working as bartenders. A century ago, there were just 7,000 American women working as doctors. It’s not hard to find the origins of these attitudes, if you look back just a few generations. “These students are barely 21 years old so these stereotypes must come from somewhere.” Why is it you think that?’” Orlowski says. “I push back and say, ‘Really justify that to me one more time. Marissa Orlowski, professor at Rosen College of Hospitality Management at the University of Central Florida, says male students frequently make gender assumptions for example, designing plans for a whiskey bar and saying the target audience is only middle aged men.
“When they see you’re a woman, people assume you can’t be in a position of power.” “It’s an unconscious thing,” says Sarah Justice, an award-winning bartender and general manager of The Franklin Bar and The Upstairs Bar in Philadelphia, who often is mistaken for being a server. Yet despite these numbers, many female bartenders still struggle for basic recognition and respect. Though conventional wisdom and public perception have yet to catch up to the idea of women working behind the bar, 60 percent of today’s bartenders are women. Mainly because it’s far more likely that he’s a she. Can you see him? Is he a neck tattoo guy, or did he stop with the forearms? Does he have suspenders, a jaunty hat or facial hair? Does he look like a representative member of the drink-mixing establishment? Picture a hipster bartender in your mind.
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